I spent a decade working across marketing, data, and technology. Starting in the hospitality industry, moving into social media and influencer marketing, then into full-stack engineering, and eventually leading data and technology as VP at Allied Global Marketing, a major entertainment marketing agency.
That non-linear path is the point. I've sat in the creative meetings and the engineering standups. I've presented attribution models to CMOs and debugged data layer implementations at midnight before a launch. I've built the dashboards that executives use to make budget decisions and the pipelines that feed them. Most consultants in this space come from one side: either the marketing strategy side or the data engineering side. I come from both, which means I can translate between the two in a way that's rare and genuinely useful.