I build
measurement
infrastructure.
This site runs on the same stack I sell — consent, sGTM, BigQuery, Dataform, live dashboards. Instead of describing it, I built on it.
Most consultants describe what they build. I'd rather you watch it run. Every scroll, every click on this page flows through a real server-side tag manager, into a real warehouse, through a real transformation pipeline — live on your session, right now. The instrumentation is the portfolio.
Your session is
being measured
right now.
Every scroll, click, and page view on this site flows through the same measurement pipeline I deploy for clients.
The events aren't simulated. The warehouse is real. The dashboards are running.
Waiting for events… interact with the page to start the stream.
Three business models.
Same stack.
Each demo below is a fully functional front-end generating real events.
The Tuna Shop
A fully instrumented storefront. Browse, add to cart, checkout. Every interaction generates events that flow through the full stack.
- Campaign taxonomy classifies your UTMs with AI — live
- Data-quality assertions validate every event — live
- Shapley vs. last-click attribution planned for Phase 9D · Tier 4
Tuna Subscription
A subscription product from signup to retention. Every event — plan_select, trial_signup, upgrade, churn — flows through the same instrumentation.
- plan_select + trial_signup events firing through the stack today
- Event schema prepared for cohort retention and LTV modeling
- Full lifecycle instrumentation + attribution planned for Phase 9D · Tier 4
Tuna Partnerships
A lead-gen landing page with full-funnel tracking. Consent enforcement and PII handling are scaffolded in the stack.
- Form events (start, field_focus, complete) firing through the stack today
- Consent routing visible in the overlay Consent tab
- Server-side PII hashing + qualification scoring planned for Phase 9C
End-to-end measurement infrastructure. Not just another tag implementation.
- TIER 01Measurement FoundationGet the data right at the source. — Server-side GTM is the backbone of modern measurement.See scope →
- TIER 02Data InfrastructureTurn raw events into a source of truth. — Raw event data in a warehouse is a start, not a finish.See scope →
- TIER 03Business IntelligenceAnswers, not dashboards. — Dashboards are a means to an end.See scope →
- TIER 04Attribution & AdvancedFinally answering "what’s actually working." — Only available to clients who have completed Tiers 1 and 2 with me.See scope →
The stack running
under this page is the
same one I deploy.
A MarTech consulting practice that also runs a 2.5M-follower pet brand and produced AI-generated calendars that made $45k. The measurement infrastructure isn't a case study — it's the proof.
Watch it
run first.
Then hire me.
Look under the hood of this site. Every event your session fires, streaming live. Every destination, every consent decision, every transformation. Then we can talk about what you'd build.