Patterson Consulting

I build measurement infrastructure for marketing teams.

This site runs on the same stack I sell. Consent management, server-side GTM, a real-time event pipeline into BigQuery, Dataform transformations, AI-enriched data models, and live dashboards. All running right now, on your session. Instead of describing what I build, I built this site on it.

Explore the demos

Your session is being measured right now.

Every scroll, click, and page view on this site flows through a real measurement pipeline. The same architecture I deploy for clients, running live on your session.

BrowserGTMsGTMBigQueryDashboards

Three business models. Same stack.

Each demo below is a fully functional front-end generating real events through the measurement pipeline. Browse a shop, sign up for a subscription, or submit a partnership inquiry, then look under the hood to watch your session data flow through every layer.

E-Commerce

The Tuna Shop

A fully instrumented e-commerce storefront. Browse products, add to cart, and complete checkout. Every interaction generates events that flow through the full measurement stack.

Explore The Tuna Shop
  • Campaign taxonomy classifies your UTM parameters with AI
  • Data quality assertions validate every event in real time
  • Revenue attribution compares Shapley value vs last-click
Subscription

Tuna Subscription

A subscription product from signup to retention. Select a plan, start a trial, and explore the account dashboard to see how cohort analysis and LTV calculations work on the same event infrastructure.

Explore Tuna Subscription
  • Cohort retention curves segmented by acquisition channel
  • LTV analysis reveals which channels produce lasting subscribers
  • Multi-touch attribution redistributes credit across the funnel
Lead Generation

Tuna Partnerships

A lead generation landing page with full funnel tracking. Fill out the partnership inquiry form and watch consent enforcement, PII handling, and lead qualification happen in real time.

Explore Tuna Partnerships
  • Live consent enforcement: deny marketing consent and watch routing change
  • AI-powered lead scoring classifies inquiries automatically
  • Automated narrative reporting summarizes pipeline performance weekly