what you're looking at

The product detail. A product_view event already fired through sGTM into BigQuery. On mobile, tap see the stack ↓ to jump to the staging-layer sidebar: it shows the raw-to-typed cast Dataform runs on each row before it reaches the marts.

PRODUCT · colin plush · 10in

plush

Colin Plush

$16.00

Tuna's best friend Colin, from Monster Factory. Licensed exclusive to our shop. Soft, judgemental, excellent hugger.

shipsin 3–5 business days
returnsfree, 30 days
gives backa portion to no-kill rescues
skuCOLIN-PLUSH

UNDER · STAGING LAYER

Staging layer · product_view

01raw → typed cast

field	raw	typed
event_name	"product_view"	"product_view" [STRING]
event_timestamp	"2026-04-20T14:32:08"	TIMESTAMP(...) [STRING → TIMESTAMP]
session_id	"ses_x9b2…"	"ses_x9b2…" [STRING]
product_id	"colin-plush"	"colin-plush" [STRING]
product_price	"16"	16 [STRING → FLOAT64]
page_path	"/demo/ecommerce/..."	"/demo/ecommerce/..." [STRING]

02stitch & enrich

[OK]dedupeno duplicate event_id in 60s window
[OK]session_stitchlinked to ses_x9b2… (14 events)
[OK]param_extract12 params hoisted to columns
[OK]geo_enrichip → country · region · city (geoip)

→stg_product_views[written]

other things in the shop

Perfectly Imperfect Plush

$24.00